Matching Messages with Motives

By Jennifer Tucker  

In August 2011, I presented “Matching Messages with Motives: The Reversal Theory Toolkit” to about 200 health communication specialists at the Centers for Disease Control and Prevention’s (CDC) National Conference on Health Communication, Marketing, and Media. The feedback about Reversal Theory and its application to health communication was really positive, and exciting to see. The research that the Reversal Theory community does is so important – and to see the ideas click with professionals who want to translate the new theories they find into practice, was tremendously exciting.

Access the slides from my presentation below:

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